ADO Den Haag will play in the Bingoal Stadium from now on

ADO Den Haag will play in the Bingoal Stadium from now on

ADO Den Haag will play its home matches in the Bingoal Stadium from the coming season. The gaming provider is the new name giver of the soccer stadium, which in recent years was still known as the Cars Jeans Stadium.

ADO Den Haag

The Hague club also presented a new main sponsor last week in the name of Hommerson Casino. The latter gambling company is known for its physical gaming halls in the Hague area, reported

Hommerson and Bingoal

Although the Hommerson Casino does not yet have its own online casino, it does have a large stake in the Belgian gaming provider Bingoal. Hence, the new partnership comes as no surprise.

Joeri Impens, CEO of Bingoal, is very pleased with the new sponsorship deal with the professional soccer club. We are very pleased with this deal. By connecting with ADO Den Haag we expect to increase our name and brand awareness in the Netherlands. Given the location of the stadium and the growth potential of the club, we are convinced that with ADO Den Haag we can achieve our common goals and ambitions in the coming years. To realize these goals, we have also chosen to commit ourselves as a sleeve sponsor."

ADO Den Haag has once again made a financial hit. It goes without saying that Jesper van den Bosch, commercial manager at ADO Den Haag, is delighted with the new partnership.

"Commercially we continue to make steps where with this deal we once again make a huge contribution to the realization of a financially healthy and at the same time ambitious club."

Online gaming provider Bingoal

ADO Den Haag

Online gaming provider Bingoal was quickly granted a license by the Dutch Gaming Authority (Ksa). The gambling company had already been active on the Belgian market for some time, so it has the necessary experience. Bingoal is also a major sponsor of the Belgian soccer club Lommel SK. A few months ago, Bingoal also managed to snare a new ambassador in the form of Pierre van Hooijdonk.